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Latest Build and Analyze Customer Journeys using Marketing Cloud practice test & MKT-101 troytec pdf

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q35-Q40):

NEW QUESTION # 35
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: A,C

Explanation:
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5

NEW QUESTION # 36
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

A. Use SQL Query to filter the audience into a new data extension that is upserted every day
B. Use exclusion lists for the send - excluding those that already were sent the email
C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
D. Use a SQL Query to filter the audience into a new data extension that is overwritten each day

Answer: C

NEW QUESTION # 37
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

A. Link to the Web Analytics SFTP
B. Link to the Marketing Cloud API
C. Link to Marketing Cloud data extensions
D. Link to the Web Analytics Provider API

Answer: C

NEW QUESTION # 38
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. A scheduled automation to send emails to customers who made a purchase daily.
B. Triggered Import - user initiated send (not scheduled).
C. A user-initiated message to send an email to customers who made a purchase daily.

Answer: B

Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.

NEW QUESTION # 39
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the _Contact Data View and transfer it weekly
B. Query the _Subscriber Data View and Extract it weekly
C. Schedule the Contacts Counts Standard Report
D. Configure the Contact Extract Activity in Automation Studio

Answer: D

NEW QUESTION # 40
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